An open and honest letter

I am going to be honest with you, because that is the only way this works.

For years I built things for other people. This is the first time I am building something for myself, in public, with every dollar on the screen.

yes, even the $0 days

The plan | Every day, out loud

Every day I will do one thing I would never normally do. Every day I will sell something. Some days it will work. Some days it will not. You will see both.

Nobody is coming to save the slow weeks. So I'm selling every day.

Here is what you can expect from me:

• One dare a day, something I'd normally avoid
• One thing for sale, every single day
• The real numbers, even when they're embarrassing

Why anonymous | No name, no ego

You don't need to know who I am. You need to watch what works. When the name comes off, the only thing left to judge is the result.

See you tomorrow.